Our Goals For 2010

When we launched in 2001 we saw the need to inspire and motivate business to explore what it did best to make a social difference - and for 6 years we enjoyed actively brokering dozens of partnerships: see Our Stories.

By 2007 we felt our job was done. Business was stepping up and finding its own way creatively and enthusiastically into innovative social partnerships. They had got the message so we decided to shift our role into one of acknowledging them.

Making sure that the great partnerships that did exist around us were seen and recognized. Because we know that's what motivates other to follow suit.

We launched the Prime Ministers Social Hero's Awards, which are now in their 4th year.

This year's goal is to capture the most inspiring partnership stores we can - for all businesses or non-profits to use.

We aim to bring you the best case studies here and around the world so all you need for your rock solid business case is here to support you. We plan to launch this addition to our website mid-year.

We hope its useful and we wish you well on this journey!